My Skills and Values
Bringing strategic leadership, stakeholder management, and entrepreneurial innovation, while embodying integrity, adaptability, and detail-oriented excellence - bridging European refinement with Australian business dynamism.
Throughout my career spanning France and Australia, I have developed and refined seven core competencies that define my professional capability.
From leading national employers' organisations to managing hospitality ventures and technology projects, my expertise encompasses Strategic Leadership, Stakeholder Management, Business Development, Operations Management, Project Management, Team Development, and Financial Management.
These skills reflect my journey from industrial relations to entrepreneurship, always driven by a commitment to excellence and continuous learning. My ability to adapt these competencies across different sectors and cultures demonstrates their depth and versatility, enabling me to deliver consistent value in diverse professional contexts for profit and non-profit organisations.
Industrial Relations Leadership
As General Secretary of UNIPAS (2006-2010), then as Chief Executive of UNIDIS (2010-2014), I led one of France's most significant employer organisation, representing the pulp, paper, cardboard, printing, and pen sectors.
- Supervised and managed operating budgets up to €8 million while overseeing operations for 2,450 member companies employing 80,000 workers
- Successfully negotiated and signed over 40 national collective agreements, balancing industry needs with union demands
- Served on multiple national and European boards and commitees including GFI, MEDEF, INRS, demonstrating broad strategic influence
- Created and implemented national professional training and educational strategies affecting the entire sector
- Created and implemented the Health and Satefy at work schem
Collective Bargaining Achievement
Led complex negotiations between industry stakeholders, government bodies, and trade unions, achieving significant outcomes for the sector.
- Orchestrated negotiations with five major national trade unions, managing diverse interests and priorities (involved in more than 40 national collective aggrements between 2002 and 2014)
- Successfully mediated between government ministers, industry representatives, and union leaders
- Secured industry-wide agreements on crucial issues including workplace safety, professional training, and employment conditions
- Won the Health, Safety and Well-Being at Work prize worth €550K, recognising strategic leadership in workplace improvement
Entrepreneurial Leadership
Co-founded and led multiple successful business ventures in Australia, demonstrating versatility and strategic vision.
- Co-founded OTOOL (2023), developing innovative ERP software solutions:
- Led business development and growth strategy
- Managed project implementation and remote development teams
- Developed commercial offerings and marketing strategies
- Managing Director at PAR l'OUEST Pty Ltd (2016-2019):
- Created and launched Hexagone and The Crêperie by Hexagone
- Oversaw complete business operations including two restaurant locations
- Managed branding, marketing, and business development initiatives
- Coordinated daily operations of both front-of-house and back-of-house teams
Organisational Development
Successfully established and developed multiple organisations, demonstrating ability to turn vision into reality.
- Created and established key industry organisations:
- UNIDIS: National employer's organisation for paper and printing industries
- UNIDIS Stratégie & Avenir: Strategic development arm
- AFIFOR: Industry training organisation
- OPCA 3+: Professional training fund management (€100 millons funds raising)
- Developed comprehensive operational frameworks for each organisation
- Established sustainable funding models with operating budgets ranging from €1 to 8 million
- Created effective governance structures ensuring long-term viability
Government Relations & Policy Advocacy
Extensive experience in managing relationships with government officials and shaping industry policy.
- French Government Relations:
- Led policy discussions on workforce development and industry standards
- Advocated for sector interests in national policy formation
- Negotiated regulatory frameworks affecting 80,000 employees
- European Engagement:
- Active participation in CEPI (Confederation of European Paper Industries)
- Contributed to European-level policy discussions
- Built international stakeholder networks
- Australian Government Relations (PROFLUID 2022-2024):
- Collaborated with WA Grant's Department on funding initiatives
- Managed compliance requirements for government programs
- Coordinated with customs and border agencies
- Developed relationships with local industry bodies
Commercial Stakeholder Management
Comprehensive experience managing diverse commercial relationships at PROFLUID.
- Supply Chain Stakeholders:
- Managed relationships with international suppliers
- Coordinated with global freight forwarding agents
- Liaised with customs brokers and border agencies
- Built strong partnerships with logistics providers
- Client Relationship Management:
- Direct engagement with procurement managers
- Negotiated complex supply agreements
- Managed stakeholder expectations
- Developed long-term client partnerships
Trade Union Relations
Successfully managed relationships with five major national trade unions, achieving significant agreements while maintaining positive relations.
- Key achievements in collective bargaining:
- Negotiated and signed over 40 national collective agreements
- Managed complex multi-party negotiations
- Developed innovative solutions to workplace challenges
- Conflict resolution and mediation:
- Successfully resolved industrial disputes
- Implemented effective communication channels
- Built lasting relationships with union representatives
Industry Association Leadership
Managed relationships across multiple industry bodies and professional organisations.
- Board member positions and commitee members across 13 organisations including:
- GFI (French Industries Group)
- MEDEF (French Business Confederation)
- INRS (National Research and Safety Institute)
- OPCA 3+ (Professional Training Fund)
- INPG PAGORA (International School of Paper, Print Media and Biomaterials)
- Key responsibilities:
- Strategic planning and policy development
- Inter-organisational collaboration
- Industry representation at national level
- Educational program development
Technology Sector Innovation
Co-founded and developed OTOOL, creating innovative ERP solutions.
- Strategic business development:
- Developed comprehensive growth strategy
- Created and refined commercial offerings
- Established market positioning and competitive advantage
- Project execution:
- Led implementation of ERP solutions
- Managed remote development teams
- Coordinated with strategic partners
Hospitality Venture Creation
Successfully established and grew multiple hospitality ventures in Australia.
- PAR l'OUEST Pty Ltd achievements:
- Created Hexagone and The Crêperie by Hexagone concepts
- Developed unique market positioning
- Established operational systems and processes
- Built strong customer base and brand recognition
- Business growth initiatives:
- Expanded from initial concept to multiple locations
- Developed scalable business models
- Created effective marketing strategies
Organisation Building
Track record of creating and developing sustainable organisations.
- Successfully established multiple organisations:
- UNIDIS and UNIDIS Stratégie & Avenir
- AFIFOR training organisation
- OPCA 3+ professional development fund
- Maison des Industries des Papiers & Cartons
- Restructured and developed the French Screenprinting Industry Organisation (GPSF)
- Development achievements:
- Created sustainable funding models
- Established effective governance structures
- Built strong stakeholder relationships
- Developed long-term strategic plans
Industrial Operations Management
Led complex operations in engineering and software development sectors.
- PROFLUID Sales and Supply Chain Coordinator (2022-2024):
- Managed end-to-end supply chain operations for engineering valving solutions
- Coordinated with international suppliers, freight agents, and customs officials
- Oversaw procurement processes and client relationships
- Handled WA Government grants and compliance requirements
- Optimised logistics and delivery schedules
- Managed sales pipeline and technical solutions coordination
- OTOOL Project Director (Since August 2023):
- Directing ERP software development operations
- Managing remote development teams and project timelines
- Overseeing business development and growth strategies
- Coordinating client requirements and implementation processes
- Developing commercial offerings and marketing strategies
Restaurant Operations Management
Comprehensive experience in managing restaurant operations and business development.
- PAR L'OUEST Pty Ltd Managing Director (2016-2019):
- Created and managed two successful restaurant concepts:
- Hexagone Subiaco (French modern bistronomy, 55-seat venue)
- The Crêperie by Hexagone Perth CBD (65-seat venue)
- Operational Responsibilities:
- Oversaw daily front-of-house and back-of-house operations
- Managed staffing, training, and team development
- Controlled operational costs and profitability
- Developed and implemented marketing strategies
- Coordinated supplier relationships and inventory management
Hospitality/Retail Operations Excellence
Led operations across multiple high-end hospitality venues.
- WILD BAKERY Management (2020-2021):
- Oversaw daily operations of artisan bakery with 25-person team
- Managed complete production process from ingredient sourcing to final product
- Implemented quality control systems and production schedules
- Optimised workflow processes and resource allocation
- CEO Institute Skylounge Leadership (2021-2022):
- Managed premium rooftop venue operations
- Coordinated corporate functions and public services
- Developed and implemented event management procedures
- Established service standards and training protocols
Luxury Hotel Operations
Comprehensive experience in luxury hospitality management across Australia and France.
- ACCOR PULLMAN Bunker Bay (2019-2020):
- Revenue Management:
- Conducted comprehensive audits across all revenue streams
- Managed rooms, restaurant, bar, spa, and catering function revenues
- Implemented revenue optimisation strategies
- Developed financial reporting systems
- Operational Excellence:
- Served as manager on duty for night operations
- Coordinated interdepartmental operations
- Maintained 5-star service standards
- Managed guest relations and special requests
- Auberge du Paradis, Saint-Amour Bellevue, France (2015-2016):
- Hotel Management Internship:
- Trained in luxury boutique hotel operations
- Assisted in Michelin-starred restaurant service
- Managed guest relations and concierge services
- Coordinated with food and beverage teams
- Project Management:
- Developed service improvement initiatives
- Assisted in special event coordination
- Contributed to marketing and promotional activities
- Supported revenue management strategies
Technology Implementation
Leading complex technical projects and system implementations.
- OTOOL ERP Solution (2023-Present):
- Managing end-to-end ERP solution design and implementation
- Coordinating remote development teams
- Overseeing project timelines and deliverables
- Ensuring alignment with client requirements
- PROFLUID Supply Chain Project (2022-2024):
- Led worldwide supply chain coordination
- Implemented efficiency improvements
- Managed international vendor relationships
Organisational Development Projects
Successfully managed the creation and development of multiple organisations.
- Establishment of Professional Organisations:
- UNIDIS: Created comprehensive operational framework
- AFIFOR: Developed training organisation structure
- OPCA 3+: Implemented funding management systems
- Project Outcomes:
- Successfully launched multiple organisations
- Established sustainable operational models
- Created effective governance structures
Hospitality Venture Development
PAR L'OUEST Pty Ltd (2016-2019) - Complete project management of two restaurant ventures.
- Business Planning and Development:
- Created comprehensive business plans and financial modelling
- Secured funding and managed stakeholder relationships
- Developed detailed operational procedures and manuals
- Established supplier networks and partnerships
- Brand Development:
- Led brand strategy and identity development
- Coordinated with designers for visual identity creation
- Developed marketing and communication strategies
- Created distinctive venue concepts and atmospheres
- Pre-opening Project Management:
- Managed venue fit-out and equipment installation
- Coordinated with contractors and suppliers
- Developed menu concepts with chef teams
- Established operational systems and procedures
- Team Development:
- Recruited and trained complete venue teams
- Developed comprehensive training programs
- Created staff handbooks and operational guides
- Established performance standards and KPIs
- Launch Management:
- Coordinated soft opening events
- Managed media relationships and publicity
- Orchestrated grand opening celebrations
- Implemented feedback and improvement systems
Educational Leadership
Extensive experience in education and professional development across academic and industry settings.
- Academic Experience (1991-2000):
- Teaching and Curriculum Development:
- Taught law, civics, and citizenship education
- Developed comprehensive curriculum materials
- Created engaging teaching methodologies
- Adapted content for diverse learning styles
- Student Development:
- Mentored students in academic progression
- Provided career guidance and support
- Fostered critical thinking skills
- Created inclusive learning environments
- Industry Training Development (2002-2014):
- Professional Training Programs:
- Designed industry-specific training modules for paper and print sectors
- Developed workplace safety and compliance training
- Created management development programs
- Implemented apprenticeship frameworks
- Program Management:
- Managed training budgets and resources
- Evaluated program effectiveness
- Coordinated with industry stakeholders
- Adapted programs based on industry feedback
Technology Team Leadership
Leading remote and cross-functional teams in technology sector.
- OTOOL Remote Team Management (Since August 2023):
- Team Development:
- Built and managed distributed development teams
- Implemented agile development methodologies
- Created collaborative work environments
- Established clear communication protocols
- Performance Management:
- Developed KPIs and performance metrics
- Implemented project tracking systems
- Conducted regular performance reviews
- Provided ongoing feedback and support
Hospitality Team Leadership
Extensive experience in building and developing high-performing hospitality teams across various venues.
- Track record of building and leading high-performing teams across premium hospitality venues.
- CEO Institute Skylounge Venue Management (2021-2022):
- Led venue teams for premium rooftop lounge and events space
- Established service standards and training protocols
- Managed staffing for corporate functions and public service
- Developed team culture focused on excellence
- PAR L'OUEST Pty Ltd Management (2016-2019):
- Built and trained teams for two French restaurants
- Created comprehensive training programs and manuals
- Managed both front-of-house and kitchen operations
- Implemented performance management systems
- WILD BAKERY Leadership (2020-2021):
- Directed 25-person artisan bakery team
- Implemented quality control and production standards
- Developed staff skills and cross-training programs
Professional Organisation Leadership
Led teams in employer organisations, managing complex stakeholder relationships.
- UNIDIS Team Management (2010-2014):
- Professional Staff Development:
- Led teams of industry professionals
- Developed expertise in specialised areas
- Created professional development pathways
- Managed multi-stakeholder projects
- Organisational Development:
- Built high-performing teams
- Implemented performance management systems
- Developed succession planning
- Created inclusive work environments
PS : My approach to team development reflects my core belief that growth and permanent learning are fundamental to success. Throughout my career, I have consistently focused on creating environments where both individuals and teams can develop their potential, learn continuously, and achieve excellence together.
This philosophy has successfully guided my leadership across diverse sectors - from educational institutions to professional organisations, and from hospitality ventures to technology companies. My experience demonstrates that investing in people's development not only drives organisational success but also creates resilient, adaptable, and high-performing teams.
Professional Organisation Financial Leadership
Extensive experience managing substantial budgets for industry organisations.
- Industry Organisation Financial Management:
- Managed budgeting, P&L and BS for multiple organisations:
- GPSF (French Screen-printing Association)
- SGIEIC (French Pens Industries Association)
- UNIPAS (French Pulp, Paper Industries Organisation)
- UNIDIS (French Pul, Paper, Cardboard and Printing Industries Organisation)
- UNIDIS Stratégie et Avenir (Strategic Development Arm)
- Board member oversight of organisations with operating budgets from €2 (FORMAPAP) to €100 million (INRS)
- Developed and implemented financial control systems as needed
- Managed annual budgeting processes
Business Financial Management
Current financial management responsibilities across multiple ventures.
- OTOOL Financial Management:
- In charge of budgeting and P&L management
- Development of financial forecasts
- Implementation of cost control measures
- Financial strategy development
- Par L'Ouest Pty Ltd Financial Administration:
- Management of company accounts
- Financial reporting and compliance
- Budget oversight and control
- Designers Anonymes:
- Responsible for accounting operations
- Preparation of yearly financial reports
- Financial compliance management
Hospitality Financial Management
Expertise in financial oversight and revenue optimisation in hospitality sector.
- ACCOR PULLMAN Financial Auditing:
- Conducted comprehensive revenue audits across all streams:
- Rooms revenue
- Food and beverage
- Spa and auxiliary services
- Events and functions
- Developed financial reporting systems
- Managed audit compliance procedures
- CEO INstitutute Skylounge Business Performance Management:
- Established financial performance metrics
- Developed cost control measures
- Implemented efficiency improvements
- Created financial tracking systems
My professional approach is anchored in five core values: Integrity and Reliability, Adaptability and Growth Mindset, Empathy and Inclusiveness, Innovation and Entrepreneurship, and Detail-Oriented Excellence. These values have consistently shaped my leadership style and decision-making processes across diverse organisational contexts.
In today's rapidly evolving business landscape, organisations need leaders who can maintain unwavering ethical standards while fostering innovation and adaptability. The ability to combine careful attention to detail with empathetic leadership has become crucial for building resilient teams and sustainable operations. Moreover, these values create an environment where continuous improvement and inclusive growth naturally flourish, enabling organisations (profit and non-profit) to navigate challenges while maintaining their competitive edge.
Throughout my career, integrity has been the cornerstone of my professional success. As Chief Executive of UNIDIS, I managed complex negotiations between unions and employers, where transparency and trustworthiness were essential. My personal journey of transitioning to Australia demonstrates my commitment to reliability, having built a new career from scratch while maintaining professional standards. At PROFLUID and OTOOL, my reputation for honesty and dependability has been crucial in developing client and team relationships.
These qualities have been particularly tested during challenging times. When COVID-19 disrupted the hospitality industry in 2020, forcing the closure of my restaurant ventures, I demonstrated resilience and adaptability by pivoting my career. Despite this significant setback, I maintained my professional commitments and relationships, eventually transitioning into new roles at WILD BAKERY and later at the CEO Institute Skylounge. Each career shift has reinforced my commitment to reliability, even when faced with unexpected challenges and necessary plan changes.
My dedication to integrity and reliability is consistently acknowledged by colleagues and stakeholders across my career. From union leaders and industry stakeholders who collaborated with me in France, to staff members who worked alongside me at WILD BAKERY and the CEO Institute Skylounge, to current colleagues at PROFLUID and OTOOL - all can attest to these qualities. Professional contacts from my time at UNIPAS, my team members at PAR L'OUEST Pty Ltd, and my current business partners can verify my unwavering commitment to ethical leadership and dependable performance.
These traits are fundamental for modern organisations, as they build lasting stakeholder trust, ensure compliance in complex regulatory environments, and create stable foundations for sustainable growth. In times of uncertainty, such as global pandemics or economic challenges, these qualities become even more crucial for maintaining team morale and stakeholder confidence.
My career path exemplifies adaptability, having successfully transitioned from French industrial relations to Australian hospitality and technology sectors. This journey began in 2004 when I first discovered Australia without speaking English, demonstrating my willingness to embrace significant challenges. Through dedicated language study and cultural immersion, I transformed this initial barrier into an opportunity for growth, eventually achieving professional fluency and cultural integration.
My commitment to continuous learning is reflected in my academic pursuits. After establishing myself in Australia, I completed an MBA/MSc in Tourism and Hospitality Management from Excelia Business School (2015-2016), building theoretical knowledge to complement my practical experience. Currently, I am pursuing a Doctor of Business Administration (DBA) with a major in Hospitality and Business Management at City University of Paris (2023-2024), demonstrating my ongoing dedication to professional development and industry expertise.
Professionally, each career transition has showcased my adaptability: from managing complex industrial relations in France to establishing successful hospitality ventures in Australia, and now launching OTOOL in the technology sector. Obtaining the Distinguished Talent visa and Australian citizenship further validates my ability to successfully adapt and contribute to new environments. These transitions weren't merely changes of direction but strategic evolutions that built upon my growing skill set and experience.
In today's rapidly changing business landscape, organisations need leaders who can navigate uncertainty, pivot strategies when needed, and inspire teams to embrace change and development. My personal journey of overcoming language barriers, pursuing advanced education, and successfully transitioning across industries demonstrates the kind of adaptability and growth mindset that modern organisations require for sustainable success.
My experience in education and training has shaped my deep commitment to understanding and supporting others' growth and development. As an educator, I learned that every individual brings unique perspectives and potential, a philosophy I've carried throughout my career. This foundational belief in human potential has consistently influenced my leadership approach.
During my time in industrial relations in France, I was particularly passionate about negotiating collective agreements focused on inclusiveness. I actively championed initiatives promoting gender equality, senior worker retention, and professional insertion programs. These negotiations weren't merely about compliance; they represented my genuine commitment to creating more equitable and inclusive workplaces.
My broader worldview encompasses a keen interest in political and geopolitical developments, understanding that business decisions and social progress are inherently connected to these larger contexts. This awareness, combined with my concern for environmental sustainability and social responsibility, enables me to approach leadership with a holistic perspective that considers both immediate business needs and broader societal impacts.
Personally, volunteering at Vinnies in Margaret River reflects my ongoing dedication to community inclusion and social contribution. This engagement with community service helps maintain my connection to grassroots social issues and reinforces my belief in the importance of corporate social responsibility.
These qualities are essential for modern organisations seeking to build strong, diverse teams and create positive workplace cultures. In today's global business environment, empathetic and inclusive leadership drives employee engagement, fosters innovation through diverse perspectives, and helps organisations better serve their communities while maintaining sustainable growth.
My entrepreneurial spirit is driven by a natural curiosity and creative mindset that constantly seeks new opportunities and innovative solutions. This curiosity has led me down diverse paths - from establishing employer organisations like UNIDIS Stratégie & Avenir to launching French hospitality concepts in Australia, and most recently venturing into technology solutions. Each transition has been fueled by my eagerness to explore new horizons and create unique value propositions.
My innovative approach is grounded in a deep curiosity about how things work and how they can be improved. Whether reimagining traditional French cuisine for the Australian market or developing new approaches to industry training programs, I consistently seek creative solutions to business challenges. This curiosity extends beyond immediate business concerns - I am passionate about understanding emerging trends, new technologies, and evolving market dynamics that could shape future opportunities.
The pursuit of academic excellence through my MBA and current DBA studies reflects not just my commitment to professional development, but also my desire to blend theoretical knowledge with practical innovation. This combination of academic rigour and entrepreneurial creativity enables me to approach business challenges with both analytical depth and innovative thinking.
My creative perspective is further enriched by my diverse interests - from art and design to technology and social trends. These varied interests feed into my business approach, helping me identify unique connections and opportunities that others might miss. I believe that true innovation comes from this ability to cross-pollinate ideas from different domains and reimagine traditional approaches.
This entrepreneurial mindset, powered by curiosity and creativity, is crucial for organisations looking to stay competitive in rapidly evolving markets. It enables the identification of new opportunities, the development of innovative solutions to complex challenges, and the ability to envision and create future possibilities rather than simply reacting to current conditions.
These qualities are essential for modern organisations seeking to build strong, diverse teams and create positive workplace cultures. In today's global business environment, empathetic and inclusive leadership drives employee engagement, fosters innovation through diverse perspectives, and helps organisations better serve their communities while maintaining sustainable growth.
My commitment to excellence is deeply rooted in my French and European cultural heritage, where precision and refinement are not merely preferences but cultural imperatives. This background has instilled in me a profound appreciation for 'l'art de vivre' - the art of living - where excellence lies in the minutiae of every experience. Growing up in a culture that celebrates craftsmanship and aesthetic excellence has shaped my approach to both professional and personal endeavours.
My passion for hospitality particularly exemplifies this dedication to detail and excellence. In the hospitality industry, success lies in the harmonious orchestration of countless small elements - from the precise timing of service to the subtle nuances of presentation. This appreciation for the 'good and beautiful' extends beyond mere functionality to embrace aesthetic excellence, whether in plate presentation, venue ambiance, or customer experience design. My love for design - both visual and experiential - has consistently influenced my approach to creating memorable hospitality experiences.
This detail-oriented mindset has proven invaluable across various professional contexts. As a financial auditor at ACCOR PULLMAN, I managed complex revenue streams with meticulous accuracy. At UNIDIS, this precision was crucial in managing legal compliance and regulatory requirements. My successful navigation of Australia's immigration process further demonstrates how this attention to detail serves me in personal challenges as well as professional ones.
The pursuit of excellence is, for me, a holistic approach that combines precision with aesthetic sensitivity. Whether designing operational systems or creating customer experiences, I believe that true excellence lies in the seamless integration of functionality and beauty. This perspective, shaped by my European heritage and refined through my hospitality experience, brings an additional dimension to my work - one that values both efficiency and elegance.
This commitment to excellence and attention to detail is vital for organisations seeking to distinguish themselves in today's competitive landscape. In an era where customer expectations are increasingly sophisticated, the ability to deliver consistently exceptional experiences while maintaining operational precision becomes a crucial differentiator. My approach ensures that both the functional and aesthetic aspects of business operations are optimised for excellence, creating sustainable competitive advantages through superior quality and attention to detail.